The Science Behind Performance & Recovery
For endurance athletes, success isn't determined solely by the hours spent training. The nutrition strategies used before, during and after an event can have a significant impact on performance, recovery and your ability to back up for the next session. The PURE Sports Nutrition Performance+ Range has been developed specifically for athletes who demand more from their race-day nutrition, combining evidence-based ingredients with formulations designed to maximise performance while remaining easy on the gut.
Fuel More. Go Further.
As exercise duration and intensity increase, carbohydrate availability becomes one of the biggest limiting factors to performance. When muscle glycogen stores begin to fall, power output drops, fatigue increases and maintaining pace becomes increasingly difficult.
PURE Performance+ Race Fuel has been designed specifically for endurance athletes requiring high carbohydrate intake without compromising gastrointestinal comfort. Each serving delivers 90g of carbohydrates using Cluster Dextrin™ combined with fructose, allowing athletes to achieve high carbohydrate intakes while promoting efficient gastric emptying and reducing flavour fatigue with its unflavoured option.
Unlike many traditional sports drinks, Race Fuel also provides a comprehensive electrolyte profile including sodium, potassium, magnesium and calcium to replace minerals lost through sweat. This allows the product to function as an all-in-one fuelling solution during long races and training sessions, supporting both hydration and energy requirements from a single bottle.
For athletes training their gut to tolerate higher carbohydrate intakes or racing events lasting several hours, Race Fuel provides a practical way to meet modern sports nutrition recommendations while remaining HASTA batch-tested for confidence in competition.
Why Magnesium Matters
Magnesium is often overlooked in endurance nutrition, yet it plays an essential role in athletic performance. It contributes to normal muscle contraction, nerve signalling, electrolyte balance and the production of energy inside the body's cells.
During prolonged exercise, magnesium is lost through sweat alongside sodium and potassium. Replacing these electrolytes helps support normal muscle function and hydration, particularly during long races in warm conditions. That's why magnesium is included in both Race Fuel during exercise and Race Recovery after exercise as part of a complete electrolyte replacement strategy.
Nitrates: Improving Efficiency Before Race Day
One of the biggest advances in endurance nutrition over recent years has been the use of dietary nitrates.
Naturally found in beetroot and leafy vegetables, nitrates are converted by the body into nitric oxide, a molecule that supports blood vessel dilation and improves blood flow to working muscles. Research suggests this can improve oxygen efficiency, reduce the oxygen cost of exercise and delay fatigue during endurance performance.
The PURE Performance+ Race Ready Nitrates formula has been developed specifically for race preparation, delivering 500mg of dietary nitrates from beetroot and Oxystorm™ red spinach extract, alongside Vinitrox™ polyphenols and New Zealand blackcurrant anthocyanins. Rather than taking a single dose immediately before competition, the product is designed as a five-day loading protocol, allowing nitric oxide levels to build leading into race day for optimal performance benefits.
For athletes targeting a personal best, every percentage counts, and improving efficiency can often be the difference between holding pace and fading in the closing stages of an event.
Recovery is Where Performance Begins Again
Crossing the finish line doesn't end the performance process—it starts recovery.
The first 30–60 minutes after exercise provide an important opportunity to replenish glycogen stores, repair muscle tissue and begin the adaptations that make you stronger for your next session.
PURE Performance+ Race Recovery goes beyond the traditional protein shake by delivering a complete recovery formula. Each serve provides 29g of high-quality protein, 52g of carbohydrates, electrolytes including magnesium, plus New Zealand blackcurrant anthocyanins and prebiotic fibre to support recovery, gut health and adaptation following demanding training or racing.
The carefully balanced carbohydrate-to-protein ratio helps accelerate glycogen restoration while supplying the amino acids needed for muscle repair. Electrolytes replace those lost through sweat, while additional functional ingredients support the body's broader recovery processes.
A Complete Performance System
The PURE Performance+ Range has been designed as a complete race nutrition system rather than individual products working in isolation.
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Race Ready Nitrates prepare the body in the days before competition by supporting nitric oxide production and oxygen efficiency.
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Race Fuel delivers high-carbohydrate energy with a full electrolyte profile to sustain performance during training and racing.
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Race Recovery provides comprehensive post-exercise nutrition to restore glycogen, repair muscle tissue and support adaptation.
Together, these products give endurance athletes a simple, evidence-based approach to race nutrition—helping you fuel smarter, recover faster and perform at your best when it matters most.